My Work
Projects shaping culture, community, and place.
My Work
Projects shaping culture, community, and place.
Western Lights Festival
Western Lights Festival
Western Lights Festival
From pilot program to civic catalyst.
In just two years, Western Lights has featured more than 90 large-scale artworks, welcomed more than 147,000 attendees, and generated millions of dollars in economic impact for local Reno businesses. My role spans vision, governance design, fundraising strategy, sponsorship development, and coalition-building – aligning artists, civic leaders, donors, and community partners around a shared vision for the future of Western Lights and downtown Reno.
From pilot program to civic catalyst.
In just two years, Western Lights has featured more than 90 large-scale artworks, welcomed more than 147,000 attendees, and generated millions of dollars in economic impact for local Reno businesses. My role spans vision, governance design, fundraising strategy, sponsorship development, and coalition-building – aligning artists, civic leaders, donors, and community partners around a shared vision for the future of Western Lights and downtown Reno.
From pilot program to civic catalyst.
In just two years, Western Lights has featured more than 90 large-scale artworks, welcomed more than 147,000 attendees, and generated millions of dollars in economic impact for local Reno businesses. My role spans vision, governance design, fundraising strategy, sponsorship development, and coalition-building – aligning artists, civic leaders, donors, and community partners around a shared vision for the future of Western Lights and downtown Reno.
Burning Man Project
Scaling culture without losing soul.
During more than a decade in executive leadership, I helped steward one of the world’s most complex cultural movements through institutional growth and global visibility. I led communications, content marketing, reputation management, and brand evolution during periods of intense scrutiny and international expansion, building systems that strengthened transparency and resilience while protecting cultural integrity.
Boundless Life
Clarifying a global narrative.
Worked with the Co-Founders and CEO to develop executive positioning and brand strategy for a fast-growing international education and hospitality company operating in eight countries and across three continents. Secured top industry awards and speaking engagements including Fast Company, Skift, and SXSW. Led crisis response and reputation management.
London School of Economics
Aligning arts, real estate, and equitable development.
Through my Executive Master’s Urban Consultancy, in partnership with NYU’s Urban Lab at the Schack Institute of Real Estate and the Urban Land Institute, I analyzed the creative placemaking field across 14 leader interviews and 56 texts. The result: a strategic roadmap to reduce stakeholder misalignment, embed equity, strengthen outcomes measurement, and better integrate arts and culture into real estate and economic development strategy.
Burning Man Project
Burning Man Project
Burning Man Project
Scaling culture without losing soul.
During more than a decade in executive leadership, I helped steward one of the world’s most complex cultural movements through institutional growth and global visibility. I led communications, crisis strategy, and brand evolution during periods of scrutiny and expansion, building systems that strengthened transparency and resilience while protecting cultural integrity.
Scaling culture without losing soul.
During more than a decade in executive leadership, I helped steward one of the world’s most complex cultural movements through institutional growth and global visibility. I led communications, crisis strategy, and brand evolution during periods of scrutiny and expansion, building systems that strengthened transparency and resilience while protecting cultural integrity.
Boundless Life
Boundless Life
Boundless Life
Clarifying a global narrative.
I support executive positioning and brand strategy for a fast-growing international education and hospitality company operating in eight countries and across three continents. My work aligns founders, educators, and marketing teams around a coherent global story, strengthening thought leadership, award strategy, and multi-market positioning while preserving mission clarity.
Clarifying a global narrative.
Worked with the Co-Founders and CEO to develop executive positioning and brand strategy for a fast-growing international education and hospitality company operating in eight countries and across three continents. Secured top industry awards and speaking engagements including Fast Company, Skift, and SXSW. Led crisis response and reputation management.
Clarifying a global narrative.
Worked with the Co-Founders and CEO to develop executive positioning and brand strategy for a fast-growing international education and hospitality company operating in eight countries and across three continents. Secured top industry awards and speaking engagements including Fast Company, Skift, and SXSW. Led crisis response and reputation management.
Burning Man Project
London School of Economics
London School of Economics
Scaling culture without losing soul.
During more than a decade in executive leadership, I helped steward one of the world’s most complex cultural movements through institutional growth and global visibility. I led communications, crisis strategy, and brand evolution during periods of scrutiny and expansion, building systems that strengthened transparency and resilience while protecting cultural integrity.
Aligning arts, real estate, and equitable development.
Through my Executive Master’s Urban Consultancy at LSE, in partnership with NYU’s Urban Lab at the Schack Institute of Real Estate and the Urban Land Institute, I analyzed the creative placemaking field across 14 leader interviews and 56 texts. The result: a strategic roadmap to reduce stakeholder misalignment, embed equity, strengthen outcomes measurement, and better integrate arts and culture into real estate and economic development strategy.
Aligning arts, real estate, and equitable development.
Through my Executive Master’s Urban Consultancy at LSE, in partnership with NYU’s Urban Lab at the Schack Institute of Real Estate and the Urban Land Institute, I analyzed the creative placemaking field across 14 leader interviews and 56 texts. The result: a strategic roadmap to reduce stakeholder misalignment, embed equity, strengthen outcomes measurement, and better integrate arts and culture into real estate and economic development strategy.
PREVIOUS SPEAKING ENGAGEMENTS
SXSW & SXSW EDU Austin, Texas | Urban Land Institute Las Vegas & NYC | US Conference of Mayors Washington, DC and Kansas City | Smithsonian Washington, DC | Marketing Meetup Istanbul, Turkey | High Desert Museum Bend, OR | Municipal Events Summit Reno, NV | Esalen Institute Big Sur, CA | C-Tribe Edmonton, Alberta | European Leadership Summit Stockholm, Sweden | ADE Global Sessions Mumbai, India | UX Week San Francisco, CA
PREVIOUS SPEAKING ENGAGEMENTS
SXSW & SXSW EDU Austin, Texas | Urban Land Institute Las Vegas & NYC | US Conference of Mayors Washington, DC and Kansas City | Smithsonian Washington, DC | Marketing Meetup Istanbul, Turkey | High Desert Museum Bend, OR | Municipal Events Summit Reno, NV | Esalen Institute Big Sur, CA | C-Tribe Edmonton, Alberta | European Leadership Summit Stockholm, Sweden | ADE Global Sessions Mumbai, India | UX Week San Francisco, CA
PREVIOUS SPEAKING ENGAGEMENTS
Urban Land Institute Las Vegas & NYC
US Conference of Mayors Washington, DC and Kansas City
Smithsonian Washington, DC
Marketing Meetup Istanbul, Turkey
High Desert Museum Bend, OR
Municipal Events Summit Reno, NV
Esalen Institute Big Sur, CA
C-Tribe Edmonton, Alberta
European Leadership Summit Stockholm, Sweden
ADE Global Sessions Mumbai, India
UX Week San Francisco, CA